Brand Ambassadors

Our vision at Live Love SUP is to build a Stand Up Paddle brand that gives back in two ways:

  1. Fundraising for charity: water
  2. Developing local SUP communities

We can't be everywhere at once (although we try!) but we do have Live Love SUP brand ambassadors placed around the world. These are folks who are moving our sport forward and giving back to their local SUP community. 


Morene Dekker

Amsterdam, Netherlands

Morene is the heartbeat of the Amsterdam SUP scene. She runs a SUP school (rentals, lessons, yoga and tours) that introduces locals to the water they live on and around. If you've never been to Amsterdam, put it on your list and be sure to put a paddle through the canals on it with Morene too! It's amazing and we had the opportunity to have 75 other paddlers join us for a charity paddle thanks to Morene and SUP Amsterdam!


Susanne Lier

Lausanne, Switzerland

Susanne was our first Brand Ambassador and close friend too. She's doing some great things in her local town of Montreaux, Switzerland as well as developing a community of Paddlefit Instructors with her Paddlefit Europe course. She also has her own brand of SUPs and paddles called IMUA. Susanne has been supporting our efforts with Live Love SUP and spreading the word from the beginning when we met in 2011 in Switzerland. We're so glad that she is part of this Live Love SUP family and excited to see what's in store for 2014 as she continues here Paddlefit courses as well as training as a competitive SUP racer.



Shane Perrin

St. Louis, Missouri

Shane is our most recent brand ambassador. He is the founder of SUP St Louis  and hosts a show on the The Stoke Radio Show called Going the Distance. He has his own charity Beyond the Board which helps people push past adversity through paddle sports. Oh, and he is  an extreme distance paddler continually fundraising for very worthwhile charities.


Tati Coco SUP

Dubai, United Arab Emirates

Tati is a constant ball of energy paddling anywhere and everywhere. She is dedicated to the youth of Dubai where she's developing her Kiki team of young paddlers. She is teaching and being a role model to the future of paddling and one team member even paddled around the world! She's also helped developed the SUP school project in Sri Lanka. She is a Red Paddle Co. team 'explorer' and a huge supporter and promoter of Live Love SUP. If she could she'd probably enjoy spending all 24 hours a day on her board, eating, sleeping and paddling!


Samo Laharnar

Ljubljana, Slovenia

Samo is SUP Slovenia . If you haven't checked out photos of him or anyone else (i.e. Naish Rider, Manca Notar) this is such an amazing place to paddle (Click here for amazing pics of Slovenia). We're excited about a future visit and Live Love SUP event. Samo has been spreading the stoke throughout his country for the last couple years and after watching his passion grow we definitely knew he'd be a great one to have on board. He's organized races and events for the community and in general just the like the rest of us can't get enough of the sport.


Cameron Trickey

Cardiff, California

A down-to-earth Aussie living the dream in California. Cam brings a lot of experience to the brand ambassador team. He's organized 7 years worth of Stand Up Paddle events in his local area including one for fathers and children to spend more time together (on the water!) and has also worked with The Wounded Warriors project. He's got years of experience as a personal trainer always looking to give SUP-related health and fitness training and advice and he is a former professional Australian Rules Footballer. 



Andrew Smee

Kiama, Australia

Our first southern hemisphere representative and what an awesome addition to the brand ambassador ranks. Andrew owns a KiamaSUP, a School on the New South Wales south coast and introduces and teaches paddlers to flat water paddling and SUP Surfing. He's always out and about in his local paddling community but be warned! He is constantly putting out amazing SUP videos. You'll be jealous...